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TaxBit Website Copy and Content Rebrand
About the project: TaxBit wanted to streamline its brand experience across audiences, highlight multifaceted product features, explain its position on crypto & digital asset regulation, update its image, build user trust, and increase its expansion into new markets.
Deliverables: Conducted a competitor audit & analysis; held workshops with department heads and subject matter experts to reach consensus on brand messaging; wrote all UX and UI copy for the site; chose Contentful as the new headless CMS and trained on the platform; project managed the rebrand alongside our partner agency; and conducted QC to ensure any issues with integration were addressed in real-time.